Next MoveHigh impact
Re-engage 14 quotes age 14-30 days
$12,600 at risk
High probability to close
MurrayRevenue recovery operatorFor home-service businesses with quoted work going quiet
Find the jobs your CRM is letting go cold.
Murray sits on top of your current tools, finds stale quotes and missed lead opportunities, and gives the owner one approved recovery move each morning.
Murray Morning BriefPrepared by Murray
Murray's read
Fourteen stale quotes still show buying intent. This is the cleanest recovery move today.
Why Now
These quotes showed strong interest and good fit, but have gone quiet.
A targeted re-engagement now has the highest close probability.
23% less after day 14.Risk
Est. $12,600
in quoted revenue at risk.
Suggested Action
Approve SMS + email follow-up cadence. Log reply back to CRM.
View full briefRevenue Leak Map - Today
Stale quotes going cold
23at risk
$74,800Missed or delayed follow-up
17at risk
$28,600Open capacity not filled
9gaps
$23,100Upsell, reviews, referrals
31opportunities
$19,400Total Revenue at Risk$145,900
Read-only first
Audit before any action.
No customer outreach without approval
SMS, email, reviews, and cadences stay gated.
Works with Vonigo, Jobber, Housecall Pro
Plus Workiz, FieldPulse, ServiceM8, Simpro.
Built from live home-service operations
Follow-up, reviews, and scheduling reality.
Your CRM tracks the work. Murray catches what gets ignored.
Systems of record
Field-service operating system we already know deeply.
System of recordQuote-to-payment workflow for service businesses.
System of recordJobs, customers, estimates, and field operations.
System of recordCalls, jobs, scheduling, and technician workflows.
System of recordEstimates, jobs, invoices, and customer records.
System of recordSmall-team field service workflows and job history.
System of recordLarger trade operations and multi-site work.
System of recordThey capture the work. Murray surfaces what slips through.
Murray operator layer
Murray
The operator layer that finds what gets missed, prioritizes what matters, and prepares the next best move.
Murray reads the records already created by your team.
The owner sees what is worth recovering first.
Email, SMS, review asks, timing, risk, and reason are packaged together.
No customer-facing action happens without a human go.
What Murray actually does
Not another dashboard. The follow-up work owners wish happened every day.
The market leaders make communication, reminders, and reviews feel concrete. Murray goes one layer sharper: he finds the missed revenue moments inside the systems you already use, drafts the move, prepares the cadence, and keeps approval with the operator.
Stale quotes, missed forms, after-hours calls, open schedule windows, completed jobs without reviews, and warm customers due for another touch.
Reads CRM records, notes, job status, quotes, schedules, and source data.Murray writes the email, text message, call note, review ask, or next-step reminder in plain operator language.
Prepared for approval, not sent blindly.One message is rarely enough. Murray prepares day 0, day 2, day 7, and stop-rule cadences so the team does not chase from memory.
Business-hours timing, consent-aware channels, and clean stop rules.Every approval, snooze, customer reply, booked estimate, review request, or no-action decision becomes part of the recovery ledger.
The CRM remains the system of record.Recovery plays
Email, SMS, reviews, cadences, and CRM notes. Prepared before the day gets busy.
- Trigger
- Quote is 7, 14, or 30 days old with no decision.
- Cadence
- Email plus SMS check-in, then a call note if the owner wants a human touch.
- Why it matters
- Recover high-intent work before the customer quietly books someone else.
- Trigger
- Paid form, after-hours call, or web lead was not reached fast enough.
- Cadence
- Same-day text, next-day email, and clear disposition if the lead is no-fit or unreachable.
- Why it matters
- Protect ad spend from dying in the handoff between marketing and operations.
- Trigger
- Job completed, invoice paid, or customer marked satisfied.
- Cadence
- SMS review ask, email reminder, and stop once the customer leaves a review.
- Why it matters
- Turn finished work into local proof while the experience is still fresh.
- Trigger
- Crew or estimator has openings next week.
- Cadence
- Warm customer list, owner-approved offer, and route-aware scheduling prompt.
- Why it matters
- Fill schedule gaps with customers you already paid to win.
Built for the trades that live and die by follow-up
Home-service businesses where one missed next step costs real money.
Murray is tuned for operators who already have leads, quotes, jobs, calendars, and field notes in a CRM, but still lose revenue when the team gets busy.
HVAC
Aging replacement quotes chased the moment intent is highest.
Plumbing
After-hours emergencies caught before they call a competitor.
Electrical
Estimates followed up on time, every time, without a chase.
Roofing
Big-ticket bids kept warm through a long decision window.
Cleaning & Janitorial
Recurring contracts renewed and reviews asked at the right hour.
Restoration
Fast first contact when minutes decide who wins the job.
Pest Control
Seasonal plans and renewals that never slip through the cracks.
Landscaping & Lawn
Idle crew hours filled from customers you already paid to win.
Garage Door
Same-day leads answered before they book someone else.
Tile & Grout
Quotes rescued and referrals captured after every finished job.
Your trade
If you run leads, quotes, and a schedule, Murray fits.
What the audit reveals in week one
One read-only pass. A ranked list of recovery moves.
Quoted revenue at risk$75,080
Average discovered in week one
Actionable opportunities37
Owner-ready moves prepared
Quick win potential$21,300
High probability to recover
Time to value2.4 days
Average to first recovered win
Control stays human
Murray prepares the move. Your team decides what goes out.
Read-only discovery
The first engagement maps leaks without writing to the customer system.
Approval mode by default
Texts, emails, review asks, and CRM notes are prepared and queued, not sent blindly.
Consent and stop rules
Cadences respect channel consent, business-hours timing, opt-outs, and owner-defined no-go moments.
Tenant-safe integration layer
Each operator profile stays scoped to its own location and system access.
Start with a read-only leak audit
Show us where follow-up breaks. Murray finds the recoverable work.
Send the operator context, current system, and first workflow you want audited. The request goes through Formspree and lands with the Murray team at info@bettercallmurray.com.
Read-only firstNo outbound without approvalWeek-one playbook